Insight GIS is currently working with a number of local governments in developing an innovative approach to integrating mapping into their web sites. Our Discover [Community] service aims to provide local government with a tool to inform and strengthen their communities. Firstly Discover [Community] is not seen as a mapping but as a communication tool which uses maps. Our approach is based on marketing and communication principles (not GIS) and hence we are able to develop a more relevant and easier to use tool. The service includes data from local, state and federal government sources. We have developed a prototype – click here for a closer look.